Quick, name the three most popular red grape varieties you can think of. And now three white grapes. Did you say Pinot Noir, Cabernet Sauvignon, and Merlot? How about Riesling, Chardonnay, and Sauvignon Blanc? Chances are you thought of at least a few of those, and for good reason. Historically considered to be the "noble varieties," these grapes (which happen to be mostly native to France) are now designated as members of the more PC "classic variety" group, so as not to hurt the feelings of grapes hailing from other regions. These grapes have achieved international acclaim by producing high-quality wines in diverse and varied growing regions throughout the world.
The ubiquitousness of grapes like Pinot Noir and Sauvignon Blanc seems to be both cause and effect for their success in the English-speaking marketplace. Consumers are used to seeing and drinking those wines, so if they don't see a producer they recognize, they buy them for consistency. It's sort of like going to Starbucks when you are in an unfamiliar town and you're not sure where to get a good cup of coffee--you know Starbucks might not be anything special, but at least it won't be offensive. On the other side of the coin, producers continue to make wine from these grapes because they know it will sell--in large part because the general public feels comfortable pronouncing the word "Chardonnay."
Despite the potential embarrassment saved on a date or at a business dinner by ordering a bottle that is dictionally safe, wine drinkers may be missing out by avoiding choices with seemingly unpronounceable names. Indigenous grapes from wine regions throughout the world frequently produce wines that are not only enjoyable to drink, but also enlightening about the culture, cuisine, and terroir of the area in which they are grown. Furthermore, to the benefit of the adventurous imbiber, these wines are often seriously affordable, since most people are too afraid to ask for them.
Upon opening a wine list, many eyes immediately gravitate to unknown items like Cserszegi Fűszeres [CHAIR-say-ghy Foo-seh -resh] from Hungary, or Öküzgözü [OH-cooz-GOE-zue] from Turkey. But when it comes time to order, a familiar glass of Zinfandel or Merlot ends up on the table. Those wines are enjoyable enough, but an attempt to verbally navigate the umlauts on the page could lead to something much more exciting, like the aforementioned Cserszegi Fűszeres, a crisp and delightful dry white with floral and spicy aromas not dissimilar to a Gewürztraminer, or easy-to-drink red Öküzgözü from Turkey (blended with only-slightly-more-pronouncable Boğazkere [bow-AAHZ-keh-reh]), marked by soft fruity and floral aromas and Beaujolais-like character.
Even some of the less-obscure grape names are tough on those whose French or Spanish education stopped after fulfillment of their high school language requirement. It practically takes a bachelor's degree in French to sound out "Mourvèdre" [moo-VEDR] or "Viognier" [VEE-ohn-yay], while Iberian grapes like Albariño [AL-bah-REEN-yo] and Tempranillo [temp-rah-NEE-yo] that look innocent enough can be a source of utter bemusement to those unfamiliar with the basic rules of Spanish pronunciation.
At The Barrel Room, we support any and all endeavors related to drinking wines made from unpronounceable grapes and are happy to help. We've also learned that a glass or two of said wine can greatly improve your pronunciation abilities (it's true: science!). And while all three of us love learning new languages, none of us has yet become proficient in Croatian, Slovenian, or Greek, so often we too are working on our pronunciation. One tool we have found very helpful is the website forvo.com, which provides audio pronunciation of words in any language by native speakers. Not every wine grape is listed on the site, but you can always try googling individual grapes for assistance with the really obscure ones.
The strangest-sounding grapes are often some of our favorites, like our bright and floral Clos Alivu Patrimonio rosé from Corsica made from a blend of Sciacarellu [Shak-a-rello] and Niellucciu [NEE-el-OO-chiu] or the sour cherry-flavored Gentilini from Greece, an impressively earthy blend of Agiorgitiko [eye-YOR-yih-tih-ko] and Syrah. If you step outside your comfort zone and order a wine with an unfamiliar name, you are likely to be pleasantly surprised. Even if it's not your favorite wine you have ever tasted, there's a good chance it will be different from anything you have tried before. And if you want to just point to the wine on the menu rather than try to sound it out, we will totally understand.
Anthony Dias Blue |
On a slightly-related note, I recently had the opportunity to chat with Anthony Dias Blue on his James Beard-award-winning radio show, Blue Lifestyle. If you would like to hear me attempt to pronounce "Öküzgözü," or just hear what I have to say about The Barrel Room, you can listen to the interview here. I start around 33:10.
-Nikki
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